Case Study: How Much Does a GEO Strategy for Visibility in AI Systems Cost?
What does developing and implementing a GEO strategy actually involve, and what results can be measured?
The Mirio Development case study presents the estimated economic value of the investment and the evolution of digital visibility during 2025–2026, based on data and assessments conducted for MirioDev.ro.
Investment Assessment and Measured Results for 2025–2026
How much should a company invest to become more discoverable and more likely to be recommended in AI-generated responses?
Investing in an SEO and GEO strategy may involve research, strategic planning, content creation, technical optimization, promotion, and monitoring.
The scope of these activities depends on the company's current position, existing Digital Authority, competitive landscape, and the products, services, or brands for which it aims to increase visibility.
To provide a concrete benchmark, Mirio Development assessed the economic value of its own documented strategic activities and examined them alongside the measured performance of the MirioDev.ro website.
The analysis covers 29 documented strategic digital activities, 12 months of coordination assessed in economic terms, and results from Wix Analytics, Wix AI Visibility Overview, Otterly AI, and Google Search reports.
ASSESSED ECONOMIC VALUE
12.085–12.985 EUR
BOT PAGE REQUESTS
CHATGPT + PERPLEXITY
+112,2%
INTERNAL PAGE REQUESTS
+201,7%
The economic value is estimated using Mirio Development's 2026 reference rates, excluding VAT.
The performance comparison covers the full year 2025 and the period from January 1 to October 23, 2026.
The study provides a concrete example of how to assess the economic value of an SEO and GEO strategy, alongside measured results for content access, Google search visibility, and presence in AI-generated responses.
Table of Contents
Case Study: Investment, Performance Trends, AI Assessments, and Interpretation of Results
Notes on This Case Study
To assess AI Visibility, Mirio Development used the same set of 15 non-branded questions across two independent tools: Otterly AI (October 22, 2026) and Wix AI Visibility Overview (October 23, 2026).
This approach provides two complementary perspectives on the company's visibility in AI systems, accounting for differences in evaluation methodologies and reported metrics.
The detailed Otterly AI results, including brand mentions, domain citations, and competitor comparisons, are presented in the Mirio Development AI Visibility Case Study.
1. What Is the Value of Mirio Development's Investment?
The inventory of the implemented digital strategy, reviewed in October 2026, includes 29 documented activities, of which 14 were carried out on MirioDev.ro and 15 through external channels.
To assess the economic value of the investment, we used Mirio Development's 2026 reference commercial rates for content creation, promotion and media distribution, strategic consulting, auditing, IT services, SEO/GEO optimization, management, and coordination.
The assessment includes both activities carried out using internal resources and services provided by external partners, reflecting the economic value of the resources involved rather than solely the expenses actually paid.
Resource and Service Categories
In-House Content:
Copywriting
Media Promotion and Distribution
Strategic Planning
Comprehensive AI Visibility / AI Trust
Assessment
IT Services and SEO/GEO Optimization
Coordination, Management, and Monitoring
ESTIMATED ECONOMIC VALUE
Assessed Volume
14
15
15
1
1
20–40 hours
12 months × 200 EUR
Documented Activities + 12 Months of Coordination
Indicative Value, Excluding VAT
2.915 EUR
1.350 EUR
2.900 EUR
900 EUR
720 EUR
900–1.800 EUR
2.400 EUR
12.085–12.985 EUR
Monthly Reference Equivalent Over 12 Months
Approximately EUR 1,007–1,082 per month, excluding VAT, calculated by dividing the estimated economic value over 12 months. This does not represent a standard monthly fee.
The estimate excludes software subscriptions and hosting costs, activities carried out in 2025 that are not included in the assessed inventory, any additional expenses, and the value of a strategic-use license for third parties.
How Should This Budget Be Interpreted?
The investment presented provides an economic benchmark based on Mirio Development's own experience.
For other companies, the cost of developing and implementing a GEO and AI Visibility strategy depends on several factors:
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Existing Digital Authority: the company's reputation, domain authority, the quality and relevance of external validation, and brand mentions and citations.
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Current State of the Website: its structure, technical performance, SEO optimization, existing content, indexing, and the accessibility of information to search engines and AI systems.
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Visibility Already Achieved: Google search rankings, presence in AI-generated responses, the accuracy of information about the company, and coverage of topics relevant to potential customers.
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Number of Targeted Products, Services, and Brands: the scope of a GEO strategy depends on how many products, services, or brands the company wants AI systems to discover, mention, and recommend. Building visibility for a single product category requires a different level of activity than a strategy covering the company's entire portfolio.
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Level and Dynamics of Competition: competitors' Digital Authority, their visibility in Google and AI systems, the quality of their published content, and the actions they take to strengthen their online presence.
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Industry, Target Market, and Available Resources: the complexity of the solutions offered, the target geographic area, business objectives, internal resources, and implementation timeframe.
As a general guideline, developing and implementing a GEO and AI Visibility strategy typically requires a minimum budget of approximately EUR 350 per month, excluding VAT, for essential activities focused on a limited number of solutions and priority objectives.
The indicative monthly budgets for implementing a 12-month digital strategic plan are:
MINIMUM REQUIRED – Essential activities focused on priority areas: 350–500 EUR/luna
OPTIMAL – Consolidation 500–700 EUR/luna
ACCELERATED – Accelerated Development 700–950 EUR/luna
INTEGRATED – Comprehensive Digital Strategy, SEO, GEO and AI Visibility 950–1200 EUR/luna
Therefore, an effective GEO strategy must be tailored to the products, services, and solutions for which the company aims to gain visibility and recommendations in AI systems. The budget should prioritize initiatives that make the most of existing resources, address identified shortcomings, and strengthen digital visibility for the targeted solutions.
2. Evaluation Methodology and Interpretation of Results
To assess the evolution of MirioDev.ro during 2025–2026, the study uses Wix Analytics data, distinguishing between general AI bot activity and requests made by User Bots in response to users' questions and interactions.
The analysis covers four categories of indicators:
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General AI Bot Access: the volume of activity recorded for AI User Bots and AI Training Bots, including content access for search, discovery, and AI model training.
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User Bot Access Associated with User Queries: requests made by ChatGPT User and Perplexity User, through which ChatGPT and Perplexity access MirioDev.ro pages in the context of user interactions. The "AI Bot Visits by Page" report identifies which pages were accessed and how frequently, distinguishing between the homepage and internal pages.
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Visibility in AI-Generated Responses: assessments conducted using two complementary tools, based on the same set of 15 non-branded questions:
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Wix AI Visibility Overview: ChatGPT, Perplexity, and Gemini.
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Otterly AI: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.
These assessments measure brand mentions, domain citations, and other AI Visibility indicators according to each tool's methodology.
-
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Visibility in Google Search: impressions of MirioDev.ro pages in organic search results, analyzed separately from bot activity and visibility in AI-generated responses.
Changes in page access are assessed by comparing the full year 2025 with the period from January 1 to October 23, 2026.
This methodology makes it possible to identify increases in overall AI bot activity, changes in access to MirioDev.ro pages associated with user queries, and the company's actual presence in AI-generated responses.
The differences between AI recommendations, direct traffic, and subsequent visits through Google are explained in Mirio Development's analysis: AI Recommendations and Their Impact on Website Visits.
The measured results and trends for each indicator are presented in the following sections.
3. Trends in Content Access by AI Systems
Wix Analytics data shows an increase in access to MirioDev.ro content during the period analyzed, both in overall AI bot activity and in requests made by User Bots in response to questions submitted by ChatGPT and Perplexity users.
Filter / Indicator
AI User Bots + AI Training Bots
ChatGPT User + Perplexity User
ChatGPT User + Perplexity User + ChatGPT Search
Filter with Six Bot Categories
ChatGPT Search Only, Difference Between Filters
Full Year 2025
36.011
3.034
3.376
4.269
342
2026 (Partial Year)
67.835
6.439
7.273
10.721
834
Evolution
+88,4%
+112,2%
+115,4%
+151,1%
+143,9%
How Should These Increases Be Interpreted?
1. Overall AI Bot Access Increased by 88.4%.
Wix Analytics recorded 36,011 page requests in 2025 and 67,835 by October 23, 2026, using the AI User Bots + AI Training Bots filter.
This indicator reflects the overall increase in AI bot access to MirioDev.ro content, including both activity associated with user requests and access for other purposes, such as AI model training.
2. User Bot Access Associated with ChatGPT and Perplexity Increased by 112.2%.
Using the ChatGPT User + Perplexity User filter, Wix Analytics recorded 3,034 page requests in 2025 and 6,439 by October 23, 2026.
The difference of 3,405 requests (+112.2%) is particularly relevant: unlike general AI bot activity, these requests are associated with questions submitted by ChatGPT and Perplexity users.
In practice, bots from both platforms accessed MirioDev.ro pages while retrieving information needed to answer users' questions.
Figure 1. Increase in access to MirioDev.ro content reported by Wix Analytics.
Comparison: Full year 2025 vs. January 1–October 23, 2026.
The internal page access indicator (+201.7%) is detailed in Section 4.
Monthly Trends in AI Bot Access in 2026
Figure 2. Monthly trends in all reported AI bot page requests in 2026; October data is incomplete.
During 2026, the average monthly number of page requests from all AI bots included in the chart increased from approximately 4,916 in Q1 to 9,250 in Q3 (+88.1%).
Wix Analytics Screenshot – 2025: 3,034 page requests, ChatGPT User and Perplexity User.
Wix Analytics Screenshot – 2026 through October 23: 6,439 page requests from the same two User Bots.
What Do the Results Demonstrate?
MirioDev.ro recorded significant increases in both overall AI bot activity and page requests associated with questions submitted by ChatGPT and Perplexity users.
The data confirms an increase in technical access to website content, while actual citations and brand mentions are assessed separately through Wix AI Visibility Overview and Otterly AI.
To understand the difference between accessing a website and using it as a source in AI-generated responses, read our analysis: What Does AI Look for Before Citing a Website?.
4. Trends in Internal Page Access
The Wix Analytics "AI Bot Visits by Page" report, using the same ChatGPT User + Perplexity User filter, reveals a significant shift in the distribution of page requests.
Although homepage requests increased, requests for internal pages and other resources grew much faster, indicating greater interest from the two User Bots in the website's specific content.
Website Section
Homepage
Internal Pages
Total ChatGPT User + Perplexity User
Full Year 2025
1.705
1.329
3.034
2026 (Partial Year)
2.429
4.010
6.439
Increase
+42,5%
+201,7%
+112,2%
Figure 3. Top internal pages accessed by ChatGPT User and Perplexity User in 2026. URL labels are truncated in the original Wix Analytics screenshot.
A relevant example is the English-language page identified in the report by the prefix /en/post/…, which recorded 76 page requests in 2025 and 986 by October 23, 2026, representing an increase of 1,197.4%.
This trend highlights a significant increase in requests for this page by bots associated with ChatGPT and Perplexity in response to user queries.
Wix Analytics Screenshot – Distribution of Page Requests in 2025, ChatGPT User + Perplexity User Filter.
Wix Analytics Screenshot – Distribution of Page Requests in 2026, through October 23, ChatGPT User + Perplexity User Filter.
5. Wix AI Visibility Overview Results
On October 23, 2026, Wix AI Visibility Overview assessed MirioDev.ro's presence in responses generated by ChatGPT, Perplexity, and Gemini, using the same set of 15 non-branded questions for each platform.
The results show how many of the 15 tests resulted in MirioDev.ro being mentioned or cited as a source, according to the Wix AI Visibility methodology.
Figure 4. Wix AI Visibility Overview – MirioDev.ro assessment results from October 23, 2026, for ChatGPT, Perplexity, and Gemini.
AI Platform
ChatGPT
Perplexity
Gemini
Positive prompts
7 out of 15
4 out of 15
2 out of 15
AI Visibility
47%
27%
13%
Wix AI Visibility Overview Screenshot – ChatGPT: 47% visibility, with 7 positive results out of 15 non-branded questions evaluated.
Wix AI Visibility Overview Screenshot – Gemini: 13% visibility, with 2 positive results out of 15 non-branded questions evaluated.
Wix AI Visibility Overview Screenshot – Perplexity: 27% visibility, with 4 positive results out of 15 non-branded questions evaluated.
6. Complementary Otterly AI Assessment
On October 22, 2026, Otterly AI evaluated the same set of 15 non-branded questions across four AI systems: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.
The assessment analyzed mentions of Mirio Development, citations of the MirioDev.ro domain, brand positioning in AI-generated responses, and comparisons with monitored competitors.
The full results, methodology, and interpretation of the metrics are presented in the Mirio Development AI Visibility Case Study, published on October 22, 2026.
Otterly AI Indicator
Brand Coverage
Domain Coverage
Share of Voice
Brand Position
Brand Sentiment
Two Pages on MirioDev.ro
Results
27%
45%
70%
1,03
+50
10 + 7 citations
Correct Interpretation
The percentage of responses that explicitly mention Mirio Development.
The percentage of responses that cite at least one MirioDev.ro page.
Mirio Development's share of total mentions attributed to the monitored brands for the questions evaluated.
The brand's average position in responses where it appears.
A score reflecting the sentiment of AI-generated responses, on a scale from -100 (negative) to +100 (positive).
The frequency with which the two MirioDev.ro pages were cited in the AI-generated responses analyzed.
Why Do Wix AI Visibility and Otterly AI Report Different Results?
Although both tools used the same set of 15 non-branded questions, they calculate their metrics differently.
Wix AI Visibility reports 47% visibility in ChatGPT (7 out of 15 positive tests), while Otterly AI reports 27% Brand Coverage, representing the percentage of responses that explicitly mention Mirio Development across the four AI systems monitored.
Figure 5. AI Visibility metrics measured by Otterly AI on October 22, 2026: Brand Coverage, Domain Coverage, Share of Voice, Brand Position, and Brand Sentiment for Mirio Development.
7. Brand Accuracy: How the Company Is Described
Wix AI Visibility Overview also includes a separate assessment called "Brand Perception", which examines how AI systems describe Mirio Development when asked directly about the company.
In the assessments conducted on October 23, 2026, ChatGPT, Gemini, and Perplexity associated Mirio Development with website development, digital strategies, SEO/GEO, and services aimed at strengthening Digital Authority.
Gemini and Perplexity correctly identified 2023 as the year the company was founded.
These results are relevant to Brand Accuracy because they show how accurately AI systems understand and present the company's identity, activities, and expertise.
This assessment is separate from the 15 non-branded questions used to measure AI Visibility.
The accurate recognition of a company or brand when asked about it directly does not automatically mean it will be recommended in responses to general questions.
8. Page Visibility in Google Search
The Wix "Top Pages in Google Search Results" report highlights the presence of MirioDev.ro pages in Google's organic search results over a period of approximately 365 days.
The top pages in the report recorded 11,155, 5,814, 5,232, and 4,791 impressions, confirming the visibility of the content in searches performed by users.
These results complement the assessment of Mirio Development's digital presence, providing insight into organic visibility on Google, distinct from AI bot page requests and citations in AI-generated responses.
Figure 6. Wix / Google Search – MirioDev.ro page impressions in Google search results, according to the October 23, 2026 report.
9. The Relationship Between Investment and Measured Results
The economic assessment presented in Section 1 documents the resources invested in developing Mirio Development's digital strategy, while the results presented in Sections 3–8 highlight the evolution of content access and the company's presence in Google Search and AI-generated responses.
During the development and implementation of the SEO, GEO, and AI Visibility strategy, MirioDev.ro recorded significant increases in AI bot requests, including those associated with ChatGPT and Perplexity user queries.
A particularly relevant result is the 201.7% increase in requests for internal pages and other website resources, demonstrating that content access expanded beyond the homepage.
At the same time, the Wix AI Visibility Overview and Otterly AI assessments confirmed Mirio Development's presence in AI-generated responses and the use of MirioDev.ro pages as information sources.
Taken together, these results provide a concrete perspective on the evolution of Mirio Development's digital presence, in relation to the resources invested and the strategic activities covered by the economic assessment.
Documented Results
+88.4% increase in overall AI bot requests
+112.2% increase in ChatGPT User + Perplexity User requests
+201.7% increase in internal page requests
Visibility confirmed by Wix AI Visibility and Otterly AI
Page visibility in Google Search
Relevance to the SEO, GEO, and AI Visibility Strategy
Increased access to MirioDev.ro content by AI systems
Increased requests to website pages in the context of user queries
Expanded access to specific content beyond the homepage
Company mentions and citations of the MirioDev.ro domain in AI-generated responses
Organic search visibility for content published on the website
10. The Relevance of GEO and AI Visibility Strategies for B2B and B2C Companies
For B2B and B2C companies, the objective of a GEO strategy is to increase the visibility of products, services, and brands in AI-generated responses, enabling potential customers to discover and consider them.
In the B2B sector, queries may focus on technical solutions, specifications, comparisons, practical applications, and identifying suitable suppliers.
In the B2C sector, users may seek product recommendations, brand comparisons, information about benefits, prices, features, or available alternatives.
In both cases, the relevance of information published on the website, the company's Digital Authority, and its presence in credible external sources contribute to building a digital information ecosystem that can support the discovery and recommendation of solutions by AI systems.
11. Conclusions: Costs and Verifiable Results
Mirio Development's internal assessment indicates an estimated economic value of EUR 12,085–12,985, excluding VAT, covering 29 documented strategic digital activities, technical services, strategic planning, and 12 months of coordination.
During the period analyzed, MirioDev.ro recorded measurable results:
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+88.4% increase in overall AI bot requests;
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+112.2% increase in requests associated with ChatGPT and Perplexity users;
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+201.7% increase in requests for internal pages and other website resources.
Using the same set of 15 non-branded questions, the Wix AI Visibility Overview and Otterly AI assessments confirmed Mirio Development's presence in AI-generated responses and the citation of MirioDev.ro pages as information sources.
What Does This Case Study Demonstrate?
Developing an SEO, GEO, and AI Visibility strategy requires an investment that can be quantified and assessed economically, while the evolution of a company's digital presence can be monitored through concrete, verifiable metrics.
For B2B and B2C companies, the required investment depends on their existing Digital Authority, the current state of their website, the level of competition, and, particularly, the number of products, services, and brands for which they aim to achieve visibility and recommendations in AI systems.
The Main Conclusion: Developing a GEO strategy should begin with an assessment of the company's actual situation, followed by establishing commercial priorities and allocating the budget to initiatives relevant to the targeted solutions.
Mirio Development's experience documents how strategic investment, the strengthening of Digital Authority, and SEO/GEO monitoring can be correlated to assess the evolution of a company's visibility in Google Search and AI systems.
Notes on Data Interpretation
The primary sources for this case study are the Wix Analytics and Wix AI Visibility Overview reports dated October 23, 2026, and the Otterly AI report dated October 22, 2026.
The year-over-year comparisons use the full year 2025 (January 1–December 31) and the period from January 1 to October 23, 2026. Growth percentages are calculated by dividing the difference between the two periods by the corresponding values recorded in 2025.
The "Hits" metric in Wix Analytics represents recorded requests for website pages. The values attributed to internal pages and other resources are calculated by subtracting homepage requests from the total reported for the ChatGPT User + Perplexity User filter.
AI bot requests, brand mentions, and domain citations are distinct metrics, analyzed according to the methodologies of the respective tools.
Sources and Supporting Documentation
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Otterly AI – How AI Visibility Monitoring Works and Which Metrics Are Measured
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Mirio Development – AI Visibility Case Study: Brand Mentions and Citations Across AI Systems
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Mirio Development – Complete Guide to Digital Authority and AI Visibility
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Mirio Development – How to Measure AI Visibility and Which Metrics to Track
What Investment Would Your Company Need?
For each company, investment in an SEO, GEO, and AI Visibility strategy should be assessed based on its current position, business objectives, and growth opportunities.
Would you like to find out which priorities and budget would be most appropriate for improving your company's visibility in AI systems?