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The Global Digital Content Creation Market: Trends and Growth (Part 1)

  • Mirio
  • Nov 13
  • 3 min read

Updated: 1 minute ago

The global digital content creation industry is expanding rapidly.


Brands, creators, and agencies are facing one of the biggest economic opportunities of the coming years: the explosion in demand for visual, written, and interactive content.


In this first part ( out of 4 ) of the series “The Global Digital Content Creation Market 2024–2030”, we’ll look at:


  • What “content creation” means in today’s context

  • Which regions are driving growth

  • And why this market is becoming increasingly strategic for companies


The Global Digital Content Creation Market 2024–2030

What does “content creation” mean?


Content creation is the process of producing digital materials such as:


  • articles

  • images

  • video content

  • social media content

  • UGC (User Generated Content)

  • 360-degree virtual content

  • podcasts

  • educational materials


This content is used in marketing, brand communication, and online sales.


Global context: a fast-growing market


The global digital content creation industry is booming due to:


  • the massive growth of social media platforms

  • the adoption of artificial intelligence

  • the development of short-form video and UGC formats

  • the advancement of e-commerce platforms


According to Grand View Research, the global market is expected to reach over USD 100 billion by 2030, with explosive growth particularly in Asia and Europe.


For a data-driven view backed by industry figures and trends, you can check out the detailed analysis: Statistics on content marketing.


For a data-driven view you can check out this detailed analysis about Digital advertising trends in Romania, Central and Eastern Europe .


GLOBAL DIGITAL CONTENT CREATION MARKET


Region – Estimated value in 2030 (bn USD) – CAGR (2025–2030)

GLOBAL DIGITAL CONTENT CREATION MARKET Estimated value in 2030 (bn USD) – CAGR (2025–2030)

CAGR (Compound Annual Growth Rate) = the average annual compounded growth rate — meaning the average pace at which the market evolves each year, factoring in the compounding effect.


Regional Growth in the Global Digital Content Creation Market (2018-20230 )


NORTH AMERICA (USA + Canada)


  • 2030 Estimate: USD 21 billion

  • CAGR: 12.3% (2025–2030)


North America digital content creation market, 2018-2030

This region remains a cornerstone of the industry, but its growth rate is slower compared to Europe and Asia.


EUROPE


  • 2030 Estimate: USD 16.4 billion

  • CAGR: 14.6%


Europe digital content creation market, 2018-2030

Europe is positioning itself as an emerging hub for agencies, creators, and digital services.


ASIA-PACIFIC


  • 2030 Estimate: USD 20.8 billion

  • CAGR: 15.4%


Asia Pacific digital content creation market, 2018-2030

China, India, South Korea, and Japan are driving growth through massive adoption of short-form video and virtual content.


LATIN AMERICA


  • 2024 Market Value: USD 3 billion

  • CAGR 2025–2030: 14%


Fastest growing segment: content creation services. Top evolving country: Mexico


MIDDLE EAST & AFRICA


  • 2030 Estimate: USD 4.9 billion

  • CAGR: 13%


Growth in this region comes from educational technology and retail content.


GLOBAL CONCLUSION


Asia and Europe are the most dynamic regions in the world in terms of digital content industry growth, surpassing even the USA in growth rate.


As production costs decline and AI accelerates the creation process, more and more companies will shift their attention toward localized content and user-generated content.


EUROPE – THE NEXT GROWTH ENGINE


Europe is one of the most dynamic regions in the world regarding the development of the digital content creation industry.


The European Union’s strategic plans, such as the Digital Single Market, aim to:


  • harmonize digital legislation

  • facilitate cross-border content distribution

  • support cultural diversity

  • accelerate collaboration between creators and brands


KEY FIGURES FOR EUROPE


  • 2030 estimated value: USD 16.4 billion

  • CAGR: 14.6% (2025–2030)



Main Segmentation (2024):


Component – Revenue Share (2024)


  • Content creation tools & software — 80.27%

  • Services (UGC, video production, copywriting, etc.) — fastest growing segment



FACTORS ACCELERATING GROWTH IN EUROPE


1. European Regulation for the Digital Single Market


  • Creates a unified legal context for brands and creators

  • Makes it easier for agencies to collaborate with partners from other EU countries


2. High Consumption of Podcasts and Digital Audio


  • 64% of European millennials listen to podcasts

  • Podcasting growth in Europe: +53%


3. Increasing Demand for Video and 360° Content


Virtual tours, interactive presentations, and UGC dominate brand investments.


WHY COMPANIES INVEST IN CONTENT CREATION


According to Horizon Databook:


  • Access to over 1 million market statistics

  • Competitive analysis and investment opportunities


Content creation provides high ROI due to lower costs compared to other promotional methods.


MAIN CLIENT TYPES


Client Type

Revenue Share

Investors & funds

30%

Companies & analytics teams

65%

Educational institutions & NGOs

5%

CONCLUSION – PART 1


The global digital content creation market is entering a phase of accelerated maturation. Growth is fueled by AI, UGC, and short-form video content.


Europe is consolidating its position as the second global hub of this industry, after Asia.


In the next few days, Part 2  will follow — where we will analyze the phenomenon at the center of this revolution:The explosion of UGC and how brands are completely changing their communication strategy.


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